Location: ChungKing Mansion, Tsim Sha Tsui, Hong Kong
Customer requirements and challenges
Minimize disturbance to neighbours
Tsim Sha Tsui is one of Hong Kong’s major Commercial districts and one of the main stipulations for the screen was that it should, avoid being too bright and thus disturbing nearby shops and passers by.
Higher requirement for visual quality
JM network’s advertisers demanded superior image quality. And it is a vital advantage to help JM network being competitive among the other advertising companies.
Greater content management flexibility
The ability to display advertisements during specific hours and for a shorter time periods was required and the screen needed to be compatible with software that can divide it into sections to allow for multiple advertisements to be displayed simultaneously.
Lighthouse recommended that the existing 20mm LED screen, which had been installed some ten years previously, be upgraded to 75 panels of Pi10-ER panel. This would provide a finer pixel pitch, better processing and thus better visual quality and the ability monitor and auto-adjust the screen’s brightness via a brightness sensor.
Easy to operate scheduler / content management software is used to schedule advertisements, as required.